Explore the “Shop Small, Win Big” campaign in Redmond, focusing on its role in strengthening community ties and supporting the local economy. Highlight the economic benefits of shopping locally, emphasizing job creation and keeping money within the community. Include personal stories of local entrepreneurs to humanize the event and showcase unique products or services unavailable in big chains. Discuss the challenges small businesses face during the holiday season and how consumer incentives in the campaign offer mutual benefits. Conclude by considering the broader implications of such initiatives on sustainability and how similar efforts could inspire other communities.